We had to tweak the app both aesthetically and with features that will make the locals feel right at home”. Ng said: “We understand the complexities of moving to a new market and it is not just about releasing the app into the App Store or Play Store. Paktor CTO & co-founder Jing Shen Ng also spent a month in Seoul, conducting over 20 meetups with Koreans at cafes and startup events, in order to gain valuable user insights. The relaunch comes after a period of market research, having opened a new office in Seoul and hiring locally to help refine the product and grow the business. This makes South Korea Paktor’s seventh market, alongside Singapore, Taiwan, Indonesia, Malaysia, Thailand and Vietnam. Paktor has relaunched in South Korea under a new name – Swipe.
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